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class="column" id="el_7740338567815593" path="column"><div class="pluginWrapper plugin_1702379966671639" id="plugin_1702379966671639" path="plugin" data-areaid="1702379966671639" data-edit="false"> <div class="pluginContent"> <a href='/'>首頁</a> > <a href='/a/news/'>暖通資訊</a> > </div> </div></div></div></div></div><div class="pluginWrapper plugin_5842352324981334" id="plugin_5842352324981334" path="plugin" data-areaid="5842352324981334" data-edit="false"><div class="pluginContent"> <div class="mod-title"><h2 style="font-size:15px">后疫情時代采暖散熱器行業新秩序（三）</h2></div><div class="mod-attr"><span>時間: 2022-01-13</span><span>瀏覽次數：<script src="/plus/count.php?view=yes&aid=213&mid=2"type='text/javascript' language="javascript"></script></span></div><div class="mod-digest">  暖氣行業話語權和暖氣安裝季的意義 </div> <div class="mod-detail"> <p style=""> <div style="text-align: center;"> <img alt="家庭暖氣安裝" src="/uploads/allimg/220113/2-22011316051TW.jpg" style="width: 480px; height: 270px;" /></div> <div> <span style="font-size:16px;"> 新采暖時代的話語權</span></div> <div> <span style="font-size:16px;"> 眾所周知，市場經濟下，產品話語權包含產品本身、服務標準、經營模式和市場份額等因素，這就意味著有話語權的產品和企業不僅需要在行業經驗、研發技術、市場的積累，還要對前端市場的趨勢變化保持敏感度，與消費者建立良好的溝通機制。暖氣市場十年甚至二十年以上的市場耕耘才能扎實的基本工，才能具備這種話語權。</span></div> <div> <span style="font-size:16px;"> <a href="http://www.renohome411.com/a/news/80.html">暖氣安裝季</a>背后的意義</span></div> <div> <span style="font-size:16px;"> 外行看熱鬧，內行看門道。在暖氣市場眼花繚亂的促銷和宣傳方式下，應該看到暖氣安裝季展現的營銷事件對線下渠道運營的影響。暖通行業與現代家居門店有些差異，通常被劃為五金店門店形象，從改變來說，應該把門店真正做成線下消費體驗、產品展示和品牌形象的場景，是暖通行業需要實現的三個目標，而線下消費體驗就包括售前、售中、售后服務標準和統一的價格體系。 </span></div> <div> <span style="font-size:16px;"> 暖氣安裝季的推廣在執行策略上應該包含市場計劃，從門店到各渠道，從點到面的擴展計劃。配合新產品推廣計劃和新的門店的運營規劃，確保終端門店能實現物流和現金流和高效、精準的運營，并反饋到工廠生產上，將標準化產品和定制化產品想結合，推進到現代家居行業的大趨勢里。</span></div> <div> <span style="font-size:16px;"> 從用戶到安裝團隊，到門店，到營銷中心，到生產中心，改造傳統渠道管理，從市場改進生產，打造成以用戶為中心的營銷體系，形成與消費者之間良好有效的溝通渠道。通過暖氣安裝季活動，調動并調整整條渠道資源，集中發力宣傳推廣、終端門店的執行響應和未來暖氣安裝季與泛家居行業互融產生客戶資源形成新的生態環境。</span></div> <div> <span style="font-size:16px;">暖氣安裝季的橫空出世是暖通行業升級改革的曙光，透過對暖通行業營銷事件的追蹤，發掘背后行業龍頭企業的現代化經營管理理念，這不僅僅是對采暖散熱器行業的創新升級改革，對更多的傳統制造業也是一種經驗和啟發。</span></div> <div style="text-align: center;"> <span style="font-size:16px;">（成都?？ū寂?電話13880771681）</span></div> </p> </div> </div></div><div class="pluginWrapper plugin_2014224926532757" id="plugin_2014224926532757" path="plugin" data-areaid="2014224926532757" data-edit="true"> <div class="pluginContent"> <div class="mod-prev"> 上一篇：<a href='/a/news/212.html'>后疫情時代采暖散熱器行業新秩序（二）</a> </div> <div class="mod-prev"> 下一篇：<a href='/a/news/214.html'>暖氣片保養方式及安裝位置建議</a> </div> </div></div></div></div></div></div></div></div></div></div></div> ? <style> .PowerbyDedeCms a { display: none; } </style> <div class="row" id="el_1021745224471778" path="row"> <div class="rowFluid"> <div class="span12"> <div class="column" id="el_8312778912158902" path="column"> <div class="container"> <div class="row" id="el_6919696367528556" path="row"> <div class="rowFluid"> <div class="span3"> 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